Develop a city brand and way-finding system for the city of San Isidro de El General, Costa Rica.
Starting with research and mood boards, the project required all elements to be designed from scratch and include logos + lockups, brand direction, supplemental icons, merchandising, style + design guidelines.
Concept development, Research, Illustrations, Design.
Adobe InDesign, Adobe Photoshop, Adobe Illustrator.
Located in the central valley of Costa Rica, the city of San Isidro is the largest city in the southern region. It’s the agricultural hub for the locals and surrounding areas hosting the largest farmers market in the region where you can buy local items like sugar cane, coffee, bananas.
Flanked by the Talamanca and Mount Chirripo Mountain ranges, and close to one of the most famous bird sanctuaries—Los Cusingos Bird Sanctuary—the area is both a nature and bird lovers paradise.
Hence we felt that the colourful birds represented San Isidro as a natural wonder and an ornithologist’s paradise and as such became the inspiration for the logos, logo variations and colour palette.