EVENT POSTER

PROJECT SUMMARY

CONCEPT

Create an event poster using personal photography and original artwork.

PROJECT

Develop a logo, create poster, post card, and Facebook banners to fit desktop and mobile applications.

ROLE

Research, photography, illustration, design.

SOFTWARE

Adobe Illustrator

DESIGN RATIONALE

Since the event is targeted at 8- to 14-year-old children, the colour palette is upbeat, fun, and aligned with nature. The young girl in the center image reflects the age group and what participants can expect to be doing. The illustration of the horse at the hitching post underlines the fun factor and illustrates part of the overall experience of the day as fun and light.

Horsemanship basics for kids