GATEFOLD BROCHURE
PROJECT SUMMARY
CONCEPT
Design a visually consistent informational brochure of a natural wonder of choice.
PROJECT
Design front, back, gatefold + inside spread for eight panel brochure.
ROLE
Research, develop creative brief, illustration, design.
SOFTWARE
Adobe Photoshop, Adobe InDesign.
DESIGN RATIONALE
The Grand Canyon is a natural wonder for a good reason. It’s collective scale and size combined with its beautifully coloured landscape, and unmatched awe-inspiring views is what attracts five million tourists a year.
The purpose of this brochure is to inspire visitors to add this natural wonder to their bucket list.
As an inspiration piece, this brochure utilizes handsome imagery conveying the unique beauty of the Grand Canyon and its inhabitants, while also providing some general information to help a visitor get started on their journey.
Rules, strong type, and a bold colour palette are all harmonious with the Canyon’s spectacular grandeur and landscape.